Both major and small labels, global corporations, and budding entrepreneurs are involved in bringing their businesses to greater heights under Dubai's favorable policies and tax-free jurisdiction. Both of these businesses need the services of an advertising firm to establish their product or service in the competitive market among their respective target audiences. Opening an advertising firm in Dubai is unquestionably a lucrative venture.
SERVICES OFFERED BY THE ADVERTISING AGENCY:
As a result of the advancements made in the advertisement and marketing industry,
Dubai is known for its trendy advertisements for a variety of companies.
The KHDA specifies the following advertising mediums:
Print Ads
Billboards
Radio and television ads
Multimedia advertisements
Email campaigns
The KHDA in Dubai has levied the following conditions on all marketing and advertisement firms:
must respect the religious beliefs
must respect people’s privacy
a non-offensive communication
must fall under the name of the parent company
must carry an impartial operational environment
must convey accurate information
An advertising agency in Dubai will provide a diverse range of services in the field of advertising. A company is selected based on its requirements and budget.
Here are the three groups that mention a marketing activity:
1. Commercial advertisement
2. Professional advertisement
3. Industrial advertisement
It is up to the organization requiring an advertising license to decide which type of advertisement to approach.
A crucial term is a prohibition of combining a single form of operation with a separate category of advertising authorization. In Dubai, for instance, the commercial practice cannot be applied under the same advertisement license, nor can a technical activity or an industrial operation be combined into a professional advertising license.
PROCEDURE
In Dubai, securing an advertisement or media license is a simple but time-consuming process. The steps for obtaining an advertisement license in Dubai are shown below:
1. Initial Approval Certificate, IAC
IAC secures initial approval by sending all necessary paperwork to the Department of Economic Development, including passport copies and other appropriate papers (DED).
2. Trade Name Certificate, TNC
TNC is the second big step in starting an advertisement company in Dubai, and it involves reserving and paying for a trade name.
3. Office Requirement
The new company name documents the Office rental contract until IAC and TNC are ready. The minimum size of an office required to obtain a DED license is 200 square feet. It also depends on the activity; some need 500 square feet. The rent for an office varies depending on the venue or region.
4. Signature on Memorandum
As the last phase in obtaining an advertisement license in Dubai, the paperwork must be signed with a Memorandum. This case is held in the courtroom with both participants present.
APPROVAL REQUIRED
The first external approval is provided by the municipality department, chamber of commerce, and the Ministry of Economy.
The National Media Council grants consent, which is normally conditional on the operations. Some activities have an approval fee ranging from AED 5,000 to AED 10,000. NMC keeps track of invoices and operations, as well as collecting the final approval payments. Having approval from the NMC will take up to two weeks in most cases. DED and NMC can need additional external approval depending on the operation.
License Issuance
The license for the advertisement agency is granted after the Department of Economic Development (DED) receives all paperwork and permits, as well as the final invoice.
Dubai Media City – The Best Place to Start a Marketing Agency in Dubai
Establishing a free trade zone company in Dubai Media City addresses the following issues:
100% foreign ownership
100% repatriation of profits and capital
An ideal business environment for all the media players
One-stop-shop for various government services
Zero personal tax and import duty
Zero corporate tax for the next 50 years
Cluster working environment enabling media to interact and cooperate
Before establishing an advertising agency in Dubai, it is critical to choose the right jurisdiction. This type of business will thrive in the Dubai Media City free zone, which has a special economic status.
In addition to the government of the Emirate of Dubai's commitment to foreign investors and entrepreneurs, there are ideal conditions for the organization of the advertising industry. This zone's territory registers companies and agencies, provides maximum state support and provides modern communication facilities and advanced technologies from around the world.
By establishing a business in Dubai Media City, you will be able to take advantage of additional benefits such as customs and tax exemptions.
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